Do You Really Need a New Camera?

Gary Hart Photography: Dancing Aspen, North Lake, Eastern Sierra

Dancing Aspen, North Lake, Eastern Sierra
Sony a7R V
Sony 24-105 f/4 G
ISO 800
f/16
1/3 second

I had an idea germinating for this week’s blog post, but when Sony announced the brand new α1 II Tuesday, I pivoted to an experienced-based public service message. (You’re welcome.)

As you may have noticed, a new camera purchase is a significant investment. Nevertheless, for many photographers the new camera decision seems more emotional than rational. Case in point: Me. That is, once upon a time (okay, as recently as a couple of years ago), I’d have been all over this week’s Sony announcement, and by now almost certainly would have already ordered my new camera—regardless of how great my current camera is.

This new-camera purchase reflex takes me back to my first grown-up job, working for a small independent vehicle leasing company in the San Francisco Bay Area. “Independent” meant we were not affiliated with any auto manufacturer or dealership, which enabled us to offer our customers any make or model of vehicle and freed me to make honest recommendations rather than push a particular model. Handling every kind of car imaginable, from Toyota to Porsche to Rolls Royce, I soon noticed that many of my leasing customers seemed to be intent on replacing their perfectly excellent car (or truck) that still had lots of useful years remaining. It seemed they’d become so blinded by the allure of “new” that they’d lost contact with rational thought. Though their lease payments would persist for years after the car’s “new” wore off, they seemed to believe that driving this new Whatever would somehow make their life complete—trying to talk them down was fruitless. Sigh.

You’d think that experience would have immunized me against making similar emotional purchases, but sadly, I too have fallen into the trap of coveting the latest and greatest. In my case it hasn’t been cars (I do love new cars, but I usually wait 8-10 years between purchases, and only when I have enough saved to avoid car payments). No, my irrational exuberance skews more toward technology.

For example, many years ago I got sucked into Apple’s iPhone upgrade program (pay a monthly fee for the newest model, then return it for the next model as soon as it’s released) and so far haven’t been able to extricate myself (this is my weakness—it’s not like leaving Apple’s upgrade program is like trying to cancel a gym membership). And for more than a decade, I replaced my Intel-based Macs every 2 or 3 years. Fortunately, this costly predisposition was cured by Apple’s M processors, which are good enough to prevent me from fabricating any kind of credible rationalization for upgrading. So yay me.

Anyway, back to the camera thing. Earning my living as a photographer, it’s always been easy to justify buying the latest camera model. But despite all the marketing hype to the contrary (this applies to all manufacturers, not just the brand I use, Sony), I realized long ago that I’ll probably notice very little (or no) practical improvement in image quality from the new model—especially since I’m almost always replacing the model immediately preceding the new one. So what was my motivation? Being completely honest with myself, a large part of the appeal was simply the idea of owning the latest and greatest.

Given that my current cameras, a Sony a7RV and Sony α1, are everything I need (and more), my rational mind tells me that simply can’t justify spending $6500 to replace one. This isn’t a new insight, but what is new is that this time my rational mind is winning. In previous upgrade iterations, I’ve sometimes used the “photography needs to make you happy” mantra to rationalize the new purchase. After trying that on for this camera, I had to acknowledge that the is fallacy in my argument is confusing pleasure for happiness: Yes, getting that new camera will indeed give me a great deal of pleasure, but when transient pleasure comes at the price of enduring happiness, the biggest winner is Sony (or whoever your camera manufacturer is).

The truth is, regardless of who makes your camera (they’re all great), today’s (and yesterday’s as well) cameras capabilities surpassed the needs of most photographers many years ago. And no matter how great the marketing promoting the latest upgrade makes the camera sound, most photographers have better things to do with their money.

Am I saying you shouldn’t upgrade your camera? Absolutely not. I’m saying the criterion for springing for a camera upgrade shouldn’t simply be, “Is the new camera better than the camera I have?” (it almost certainly is); it should be, “Will the new camera make an appreciable difference in my photography?” (it probably won’t).

Here are some thoughts to bring to your next camera purchase:

Filter the hype. Manufacturers are really good at spinning modest improvements into “game changing” essentials. Don’t buy it.
Never, never, never chase megapixels. I can pretty much guarantee that you already have more megapixels than you’ll ever need, but megapixels sell. Until the photography public gets wise to the fact that adding resolution comes at the cost of image quality (really), manufacturers will keep giving us pixels we don’t need.
Upgrade your more permanent gear first. Lenses and tripods might not be as sexy as a new camera, but there’s a decent chance you’ll notice more improvement in your images by upgrading your lenses and tripod than upgrading your camera.
Take a trip. If you have all the lenses you need and already own the tripod of your dreams, consider spending that new camera money visiting locations you’ve always wanted to photograph. (Or sign up for that photo workshop you’ve had your eye on. Just sayin’….)
And don’t forget, the longer you wait, the better your next camera will be. Seriously, your new camera, no matter how great, will probably be “obsolete” within a couple of years.

I need to make it clear that this is in not a review, or an indictment, of the Sony α1 II. I haven’t seen the camera, and have only scanned the (impressive) specs and (predictably hyperbolic) marketing claims. It looks like a fantastic camera. But as with any new camera, if it doesn’t add something that you believe will make a significant difference in your photography, there are probably better things to do with your money.

So what would induce me to replace one of my cameras? Believe it or not, fewer megapixels. Despite the perception (and marketing claims) to the contrary, megapixels are not a measure of image quality, they’re a measure of image size. Period. For any given technology, the fewer the number of photosites (measured in megapixels), the better the camera’s image quality will be. That camera manufacturers can continue cramming more and more photosites onto a 35mm sensor without sacrificing image quality speaks to the progress of technology. But the only way they can add photosites to a fixed space (like a 35mm sensor) is to shrink them, and/or reduce the distance separating them. Imagine the image quality spike we’d see if instead more photosites, they took the technological advances that enables more photosites without sacrificing dynamic range and high ISO performance, and created a sensor with larger (better light gathering) and more spread out (cooler) photosites.

Of course your priorities may (probably are) be different from mine, so I can’t tell you whether any new camera is right for you and your situation. Just don’t fall into the trap of buying the next model simply because it’s “better,” because where technology is concerned, better is quite possibly not good enough.

I return you now to your regular programming…

Dancing Aspen, North Lake, Eastern Sierra

On my way back to the parking area following an especially nice North Lake sunrise shoot, a stand of aspen grabbed my eye. I knew I was well into the 1o minutes I’d given the group to wrap up and make the short walk back to the cars (the light was changing fast and I had two more stops in mind), but these aspen were just too perfect to resist: backlit leaves at peak fall color, parallel trunks, and pristine white bark.

With the clock ticking (it’s never a good look when the leader is one everyone is waiting for), I’d normally just take a couple of iPhone snaps to preserve a beautiful scene I don’t have the time to do justice with a “serious” image. Even though I rarely do anything with these quick iPhone snaps, I find it hard to just walk away from scenes like this without a record of having witnessed it.

But in this case, my phone was buried deep in a pocket of one of my seemingly infinite layers of clothing. On the other hand, I (for some reason I can’t remember) was carrying my camera (which I usually return to my camera bag when I finish a shoot). So rather than mine for my phone, I turned my camera on, put it to my eye, and squeezed off a couple of frames, before continuing to the cars.

Because I have such a strong (irrational?) tripod bias (click, evaluate, refine, repeat…), I honestly didn’t think about these pictures again for the rest of the workshop. But going through my images after the trip, these aspen images stopped me. Slowly the memory of my quick stop returned, and as I spent more time with them, the more I liked what I saw.

Processing this image, and as much as I liked it, I could also tell that I didn’t give the scene my usual (obsessive) attention to detail, quickly identifying a few things I’d have done differently if I’d taken a little more time. For example, I’d probably have shifted around a bit to see if I could eliminate, or at least minimize, some of the gaps in the foliage, and to get a little more separation between some of the trunks. And I’d definitely have paid more attention to some of the minor distractions on the frame’s border. But despite these oversights, I was surprised by how much I like this image, and how well it captures so much about what I love about aspen.

So I guess the moral of this story is, even though a tripod almost always makes my pictures better, just because I can’t use one doesn’t mean I shouldn’t take the picture.

Join my next Eastern Sierra photo workshop